Keyword research that finds buyers
Commercial-intent terms first. We filter out informational keywords until you have budget to spare on them.
All services
Paid search
From keyword research to bidding strategy — Google Ads run with one eye on the auction and one on your CRM.
Google Ads is where most of your buyers tell you exactly what they want. Our job is to be there when they search, with the right offer at the right cost. We treat every campaign as a closed-loop experiment — never set-and-forget.
What's included
Account structure built to scale
SKAGs where they make sense, themed ad groups elsewhere. Naming conventions you can navigate six months in.
Conversion tracking, end-to-end
Server-side tracking via GA4 and Google Ads enhanced conversions — accurate even in a privacy-first world.
Ad copy + responsive search ads
Multiple variations tested per ad group. RSA assets matched to landing-page copy so the message stays consistent.
Bidding strategy per campaign
Manual for small budgets, tCPA / tROAS once volume justifies it. We switch based on data, not preference.
Weekly optimisation cycles
Negative keywords, bid adjustments, ad rotation and budget shifts every week. Documented in a shared log.
How we work
01 Audit
We review your current account (or competitors if you are new) and write a one-page diagnosis with quick wins.
02 Setup
Tracking, campaign structure, ad copy, landing pages and bidding strategy — built in 7-10 working days.
03 Launch & test
First two weeks are intentional experimentation: keywords, audiences and creatives tested with controlled spend.
04 Scale
Winners get more budget. Losers get killed. Compounding learnings month over month.
Why it works
Fast to first lead
Search captures existing demand — leads start coming in within days of launch.
Bid efficiency improves over time
Better tracking + accumulated conversion data = lower cost per acquisition every month.
Predictable scaling
Once unit economics work at €1K/month, scaling to €5K is mostly a budget decision, not a strategy one.
Want a free Google Ads audit?
Share read-only access to your account. We will reply with a written diagnosis and three highest-impact recommendations — no obligation.
Request audit