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Paid social

Paid social on Meta as a system: creative, audiences, retargeting and analytics — all working together.

Meta's auction rewards advertisers who feed the algorithm the right signals. We build creative variations, structured audiences and retargeting that compound — so your CPA falls as the account matures, not the other way around.

What's included

  • Creative production

    Static, motion and short-form video produced in batches of 8-12 variants per launch. Always more creative than the account needs.

  • Audience strategy

    Broad targeting plus structured lookalikes. We let the algorithm find buyers — without throwing away targeting precision.

  • Pixel + CAPI tracking

    Conversion API server-side tracking next to the standard Pixel. iOS 14+ accuracy stays high.

  • Retargeting funnels

    Multi-step retargeting sequences for site visitors, video viewers, lead-form openers — different messaging per stage.

  • Continuous A/B testing

    Creative, audience and placement tests run in parallel. Winners promoted weekly, losers paused fast.

  • Transparent reporting

    Live Looker Studio dashboard with cost per result, ROAS and creative-level performance — no opaque agency PDFs.

How we work

  1. 01

    Audit + creative brief

    Review of past campaigns, brand assets and competitor creative. Output: a brief for the first creative batch.

  2. 02

    Creative + audience prep

    8-12 ad variants produced and approved. Custom audiences seeded from your CRM + lookalikes built.

  3. 03

    Launch + retargeting

    Top-of-funnel campaigns go live with retargeting layers ready to catch every visitor and engaged user.

  4. 04

    Scale + iterate

    Weekly creative refresh, audience expansion, budget reallocation. The account compounds from week three onward.

Why it works

  • Cheaper retargeting tier

    A well-built retargeting funnel converts at a fraction of cold-traffic CPA. Most accounts under-use this.

  • Better creative wins

    Creative volume is the new audience targeting. We ship more variants, faster.

  • Compounding pixel data

    Every conversion teaches the algorithm. Account quality improves every month it runs.

Ready to make Meta predictable?

Tell us your offer, current results and target CPA. We will reply with a fixed-scope first-month proposal within one business day.

Talk to us