Offer & positioning workshop
Half-day session with founders / sales. Output: a refined value proposition that the entire funnel hangs from.
All services
Strategy & analytics
Before you spend a euro on ads, you need a system that converts. We design that system, then plug the ads into it.
Marketing tactics fail when the strategy underneath is shaky. We work on your offer, qualification rules, funnel architecture and analytics first — then everything else (ads, content, SEO) sits on solid ground.
What's included
Funnel architecture
Top-of-funnel content, middle-of-funnel nurture, bottom-of-funnel offers — mapped end to end.
Lead qualification framework
BANT / MEDDIC adapted to your business. Sales-ready definition agreed and documented.
GA4 + Looker Studio dashboards
Custom dashboards covering acquisition, conversion, retention and revenue. Updated daily, accessible to the whole team.
CRM setup
Pipeline stages, automations, lead scoring — built or rebuilt in your CRM of choice.
Monthly business review
Quantified scorecard, what changed, where we go next month. 90 minutes, in person or remote.
How we work
01 Discovery
Interviews with founders, sales and existing customers. We surface the real reason people buy from you.
02 Strategy build
Offer, funnel, qualification rules, channel plan. Documented as a working playbook — not a 60-slide deck.
03 Implementation
CRM, analytics, automations stood up. Sales team trained on the new qualification rules.
04 Iterate
Monthly business review. We adjust based on what the numbers tell us, not what we assumed in month one.
Why it works
Higher conversion at every stage
Better offer + sharper funnel + proper qualification = leads become customers more often.
Spend with confidence
When the funnel works, paid ads stop being a gamble and start being a switch you can turn up.
Truly trackable ROI
Every euro spent is attributable to revenue. No more "we think marketing is working".
Want a strategy session?
Send a brief on your business and current numbers. We will book a 60-minute working call within the week — first one is free.
Book a call